Generic trademarks: Generic words or phrases commonly used in the course of business cannot be trademarked.There are limitations on what the federal government will uphold as a trademark or allow to be registered as one. Certification marks: These marks are used to show consumers that particular goods or services, or their providers, have met certain standards.Collective marks: These marks are used by members of a collective to indicate membership in the group or to identify and distinguish the products and services of members from non-members.
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